Content Strategy. Creative Direction. Measurable Impact.
I connect audience intelligence, compelling storytelling, and scalable content operations to drive meaningful business growth.
About Me
A storyteller's instinct. A strategist by design.
I started out wanting to tell better stories. Somewhere along the way, I became equally interested in the people, decisions, and systems that make great work possible.
Across film, digital publishing, and higher education, I've learned to approach creativity from both sides: the imagination required to make something compelling and the strategic discipline required to make it matter.
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Selected Career Impact
~340%
Increase in Article Production
30+
First-Page Google Rankings
40+
Videos Written, Directed, & Produced
123%
Blog Audience Growth
17.3M
Reported Social Sessions Across 24 Months
National Brands I've Partnered With
Strategic Leadership
The Decisions Behind the Strategy
A full editorial calendar can still be a failed strategy.
What deserves investment? What should be deferred? And when does good leadership require changing course?
I explored these questions in an original, hypothetical 90-day content leadership exercise built around a $54,000 illustrative budget. The result is a strategic and operational blueprint demonstrating how I evaluate opportunities, allocate resources, establish accountability, and make difficult decisions when the stakes are high.
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Selected Case Studies
Aspen Group | Scaling Editorial Operations
From eight articles a month to 35.
At Aspen Group, I helped rethink the editorial operation behind two university brands—strengthening production workflows, coordinating freelance contributors, and bringing greater strategic discipline to content development.
The result: an approximately 340% increase in monthly publishing capacity, demonstrating what becomes possible when better processes empower people to do better work.
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APUS | Building Authority From Within
Sometimes the greatest competitive advantage is already inside the organization.
At American Public University System, I helped connect faculty expertise with search intelligence and editorial strategy through the Writer's Insight Network.
Working alongside SEO specialists and academic contributors, I helped transform specialized knowledge into discoverable, accessible content—demonstrating how collaboration can turn existing institutional strengths into a more valuable publishing resource.
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Creative Works
Not Every Story Needs a Brief.
Beyond the demands of marketing and business, I'm a writer and filmmaker fascinated by the contradictions of human nature.
My fiction, screenplays, and short films explore identity, morality, mortality, and the uneasy relationship between who we are and who we believe ourselves to be.
Some stories are intimate. Others are unsettling. All begin with a question I can't quite leave alone.